REACH

Imagine a world where is it possible to enjoy the same quality of network experience wherever you are – no matter whether the traffic has been handled only by your local carrier, or has crossed any number of countries and network provider jurisdictions.

For this to be possible, we need a world where network operators can improve their geographic reach without a huge investment in infrastructure … a world where traffic flows smoothly and easily around the globe - seamlessly traversing different networks, with no drop in quality, reliability or security.

This is exactly what is possible with IPsphere functionality, and it’s a whole new world compared with current network services delivery over the Internet.

Take the example of a keen soccer fan in England. As a regular viewer of the Soccer Saddo website, he enjoys watching replays via the Internet. However, Mr. Soccer often travels overseas and, almost anywhere else in the world; his favorite website is just not the same. Slow to load, frequent dropouts … it’s hardly worth watching away from home.

The problem is, Mr. Soccer’s local carrier back in the UK has no control over traffic once it leaves their own infrastructure. Content delivery suffers (as does the remote consumer, Mr. Soccer).

In the new world of IPsphere, however, automated mechanisms enable network operators to stitch together connections with other providers around the globe, easily, quickly and cost-efficiently. At last, it is possible to reach out to any point – any lonely hotel room - in any country, to deliver a reliable and high quality network experience.
Whether big or small, carriers that can provide reliable services outside their own infrastructure have a clear advantage over those carriers still relying on best-effort delivery. And as business and consumer clients swiftly realize the advantages of such a system, IPsphere functionality will become THE point of difference between growing – or losing – market share.

And network operators are not the only ones to benefit. Enhanced quality of service delivery will open undreamt of opportunities for content providers and both business and consumer services clients will enjoy a richer, performance-enhanced array of services. Mr. Soccer, for one, will be delighted.

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