THE LEVEL PLAYING FIELD

Imagine a world where it was possible to make a reasonable ROI out of network services, no matter what kind of market you operated in.

Of course, not all markets ARE created equal. Compare, for example, the market for network services in a small, densely populated country, such as Korea, with that of one with small population and huge landmass, like Canada.

Add to that the impact of regulation in countries with low demand density, which often require that the farmer on his remote homestead can enjoy at least some of the services as his inner city cousin. The carrier responsible for getting broadband across snowy wastes to the farmer clearly faces an entirely different challenge to the carrier who wants to win new customers in a bustling city.

Geographic, demographic and regulatory factors all do influence the commercial performance of network providers. So, given that future profitability is likely to lie in broadband-based, non-voice consumer services, how will players in a naturally challenging market be able to afford to connect new farmers and other users, or to modernize existing connections? 

At the same time, what are the new opportunities for suppliers in established markets, where access efficiency is high and the competitive landscape is more crowded?

For carriers in both types of markets, the answer lies in creating partnerships – commercially rewarding partnerships that allow — and encourage — all types of players to combine their resources to create new products, better services and achieve efficiencies.

The IPsphere makes this possible. By offering a frictionless and automated means of bringing various stakeholders together, IPsphere transforms the way that network services can be created and delivered.

Those operating in low-density markets can support the cost of providing essential infrastructure and lower-level services through partnering with other carriers and content providers to offer a profitable range of innovative new higher-layer services. 

Meanwhile those in markets with high demand density and access efficiency will be able to extend their geographic reach and enhance the services they too offer — all without necessarily having to own all the underlying resources.

For carriers in any kind of market, IPsphere can help control the costs of delivering services across converged infrastructure, while also enhancing coverage, improving ROI and unleashing a wave of innovation. Markets may not be created equal, but IPsphere functionality can help level them.

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